hi, I’m VICKI 

I Help Freelance Designers Scale Their Business and Reclaim Their Freedom

If you’re here, I’m guessing you’ve built a freelance business, landed clients, and created work you’re proud of. But if you’re being honest, the constant juggling act is wearing thin.

You signed up for freelance freedom but the freedom part is yet to be seen 👀

Between delivering for clients, marketing, managing admin, and finding time for yourself, it feels like there’s never a moment to breathe. You’re running a business, but right now, it’s running you.

I know how that feels.

When I got my first few fashion design clients, I was ecstatic. I was finally doing this freelance thing and waving goodbye to my corporate design job that had kept me miserable for so long. Woohoo 🥳

Everything was going great…until it wasn’t.

The hours got intense, the burnout hit and suddenly I was more miserable than I was when I was tracking samples in the dungeon*

*the name the name of the room the junior designers in my corporate job worked from which legit had cockroach traps in it 😳

I had that moment that you’ve probably had too. The “do I have to go back to my 9-5” moment.

But I gave it one last shot, diving into every business course I could find. Ultimately I realised that I wasn’t just a freelance designer, I was a business owner, a CEO. And if I wanted my business to thrive and give me the freedom I dreamed of, I needed to be intentional about what I was doing. 

I switched focus and started with what truly mattered – life first, work second (that’s why you’ll never catch me saying work-life balance, life should come first so I allllllways say life-work balance).

I stopped saying yes to every project and started focusing on those that aligned with my goals. I built systems to streamline my work and increase my income without burning out.

And that’s how my signature framework was born – a powerful trifecta that gave me the freedom to enjoy my life while running a thriving business. And yep, it can totally work for you too.

If you’re rolling your eyes at me right now, thinking “life-work balance doesn’t exist,” I hear you, but I’m gonna respectfully disagree. That being said, I’ll add this little nugget: you do actually have to work. This isn’t the “I work 2 hours a week and make six figures” gig. I put in the work, but I absolutely love what I do, so does it even count as work?

You can have that thriving business, a steady stream of dream clients, and the freedom to live life your way. And I’m here to show you how.

That’s why I started Freelancing Simplified back in 2021 {6 years into being a full time freelance fashion designer}. I’m still a freelancer – honestly, it’s the best job out there – but helping other freelancers find that elusive freedom? It really lights me up.

Ready to take the first step toward your own freelance freedom?

At a glance…

Most likely to be found with

A homemade blueberry matcha in hand

Fave country

Impossible to choose but Italy, Vietnam, Australia, NZ, Poland and England are up there.

Guilty pleasure

2010’s pop

Most embarrassing moment at work

My wardrobe blunder when I was a guest of Christopher Bailey at the Burberry fashion show circa 2012. 

Most recent thing I was a total noob at

Reformer Pilates 

Spotted at

Bougie brunch spots, hiking trails, rooftop bars, the rugby (go tigers!)